Squarespace paths, WordPress permalinks, page hierarchy, and generated metadata differ. The final URL contract must be approved before production.
Complete URL inventory
Combine crawl data, sitemaps, analytics landing pages, linked assets, and manually maintained campaign URLs.
Relevant redirect mapping
Map each valuable old URL to the closest final page, then test status, target relevance, chains, loops, and parameter behavior.
Metadata and internal links
Review titles, descriptions, canonicals, social fields, headings, body links, image attributes, and destination SEO storage.
Launch monitoring
Track errors, redirects, sitemap processing, canonical selection, landing-page traffic, forms, and conversions during stabilization.